SA Guitar and Music Expo 2018

SA Guitar and Music Expo 2018

By Erick Gerber
In May 22, 2018

The SA Guitar and Music Expo is an event held at the Wanderer’s Club in Illovo, Johannesburg. Some say that this is South Africa’s equivalent of the NAMM Show in the U.S. because it’s one of the only events (at least, that we know of) that allow many different music and audio communities to come together. This strengthens the South African music products industry and promotes music instrument retail stores, sound & equipment hire companies, luthiers, artists and more.

SA Guitar and Music Expo 2018 Info:

  • Venue: The Wanderer’s Club, Illovo, Johannesburg.
  • Date: 26 & 27 May 2018
  • Entrance: R100 for 1 or both days
  • Pay at the entrance – cash or card accepted
  • FREE entrance to persons under 16 years old and over 60 years old

A Brief History

The idea was conceived by a man named Manie Grove over 20 years ago, but only fully brought to life in 2015.  Manie wanted to do something for the industry, because of the negative state that it has been in. After doing some research, he determined that May/June are the worst months in turnover for most companies in the industry, and wanted to give them a spike in annual turnover.

The second point of motivation for Manie was that there are no local retail stores that enable consumers to see the full range of products from any given music brand. In fact, unless you go to e.g. the Yamaha warehouse themselves, you won’t even see half of their full catalogue of music products in any given store.

This may be due to a combination of the following:

a) Most retail franchises reserve the exclusive rights to import certain brands into the country

b) Due to low demand, most stores can only afford to order and keep the stock that has the shortest shelf-life.

The third point of motivation was to give local instrument builders and luthiers a platform to showcase their products because the local retail stores don’t stock their products. Manie thinks that the reason for this is that it may be cheaper to import products from China. This then applies a bigger price margin than to pay South African builders who design and create beautiful and well-made world-class products.

The event started off as a resounding success and has been growing each year. This year will mark the 4th annual SA Guitar and Music Expo and we hope that it’ll continue to live on and keep expanding for decades to come.

This Year’s Competitions & Prizes

There are going to be some epic giveaways at the event this year:

1. Custom Guitar Giveaway:

2. Fender & Jack Daniels Competition:

WIN WITH Fender, Jack Daniel's Tennessee Whiskey and SA Guitar and Music Expo Win a "NEW" Fender Newport Bluetooth…

Posted by Dominic Bothner on Thursday, 17 May 2018


3. Turnkey Music and Vox Competition:

4. Fender Squier Giveaway:

WIN WITH Fender and SA Guitar and Music ExpoWin a SS Squier Starter Pack valued at R5500: Simple! All you need to go…

Posted by Dominic Bothner on Thursday, 17 May 2018



Besides for these absolutely amazing prizes we have already seen advertised, there is bound to be some competitions that we’ve missed. Keep your eyes and ears peeled for other exciting announcements.


According to the little information that we have, these are some of the companies/entrepreneurs/artists that you may expect to see at the expo this year.

  • Boutique Guitars
  • Kemper Profiling Amplifiers
  • Tokai Guitars
  • Jacoby Guitar Products
  • Fender SA
  • Murray Kuun – luthiery and design
  • Robin Gallagher – musician/artist
  • Guitar Gallery – guitar products
  • Seb Goldswain – musician/artist
  • Ronnie’s Allbang & Strumit – musical instruments

NOTE: There will most likely be more partakers than the above listed, but these are the ones we know of thus far.

SA Guitar and Music Expo 2018 Links

Facebook event:

Facebook Page:

GE18 Custom Guitar Facebook page:

The Wanderer’s Club website:


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© Guitar Excellence 2018 All Rights Reserved

Profile photo of Erick Gerber

Plays for “Red Helen” and “Truth and It’s Burden”. Can make his guitar sound like an accelerating car. Currently doing his BMus Honours degree with the University of Chichester. Sucks at Guitar Hero. Can solo behind his head. Has gigged extensively throughout South Africa.

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